By 2021, there will be 95 million more mobile phone users on the planet. That’s an additional 93 million potential customers who could be utilizing their cellphones to seek for and purchase items online. Because of the significant increase of internet purchases, there is a lot of competition among firms. Because digital marketing services are creative and up to date on the current advertising trends, many firms are turning to them.
The COVID-19 outbreak has impacted negatively on businesses all around the world. People’s purchasing habits have altered since then. At this time, in-store shopping is a strong preference. Customers are making successful online purchases, and many businesses are using the internet to engage with their customers. The digital revolution has only just begun. As the industry advances, marketers continue to find new ways to reach out to their target customers. What do you believe the state of digital marketing will be in 2022?
Below are the top 10 digital marketing trends to watch in 2022.
At the start of 2022, there were murmurs that email marketing had one more breath to take. Then there was the outbreak, which threw everything into disarray. Over the preceding year, businesses quickly transitioned to digital platforms, reigniting interest in email marketing. Email marketing can be used by e-commerce enterprises to learn about their consumers’ interests, collect feedback, promote products, and increase sales. In the future, this will be even more true.
The way customers receive, view, and interact with emails has altered as a result of customers having more time at home and a greater grasp of what they want to spend their valuable time on.
Companies must pay great attention to their clients, study their email behavior, and keep a close eye on their natural purchasing tendencies.
As the demand for cross-channel scaling solutions develops, this shift is already happening, albeit on a modest scale. Users who solely use email will be relieved to learn that cross-channel capabilities can help them expand their business opportunities.
Marketing on the Internet with Social Media In 2022, businesses will rely increasingly on social media video and interactive content to attract attention. They must, however, back up their claims by being open and honest on their platforms and working hard to build a community of engaged, loyal admirers.
These are some social media trends to keep an eye on, according to Social Media Today:
- Facebook Pay- Launched in November 2019 in the United States, this payment option would “facilitate on-platform payments, in-stream, making it easier for customers to buy products on Facebook, Instagram, WhatsApp, and Messenger.”
- Facebook Watch- This is a video-on-demand service owned by Facebook, the social media giant.
- Oculus- Because of its virtual reality technology, which improves social media participation, Facebook has dubbed Oculus “the next generation of social.”
- Cross-stream messaging- This the term used to describe Facebook’s integration of the messaging functions of Messenger, Instagram, and WhatsApp.
- Instagram is reducing likes- As more individuals become aware of the negative impacts of social media on mental health, Instagram is concentrating on better humanizing its brand.
As severe competition on social media suffocates organic reach, paid advertising will become a more trustworthy force in 2021. You’d be a fool if you didn’t try out Google Ads’ Smart Bidding option.
In other words, advertisers may hand over control of their pay-per-click (PPC) campaigns to Google’s AI system, which will optimize their budget and maximize their return on investment. This is effective for a range of PPC goals, including:
Focus on ROAS — To set your aim of generating the maximum return on your advertising investment.
Improve Your Advertising Conversion Rates — Whether you want to increase email subscribers, downloads, or product sales, you need to improve your advertising conversion rates.
CPA Target — Create new leads and customers at a defined cost per acquisition with CPA Target.
Smart bidding adjusts your bids based on a variety of variables, including device type, location, ad characteristics, browser, time of day & weekday, remarketing list, interface language, and operating system.
Some of these signals can be changed manually, but others (and combinations of signals) can only be accessed using Smart Bidding.
Conversational marketing is one of the most successful strategies to move prospects down the marketing funnel and convert them into customers. Conversational marketing employs strategies such as targeted marketing, live chat, artificial intelligence, and chatbots to converse with clients in real time, eliminating the need for them to wait for a response after submitting a contact form. It has a more conversational tone to it. People prefer it this way, therefore brands pander to their preferences. Customers expect an answer “straight away” when they have a query, according to 82 percent of them. Because it is rapid, direct, and one-on-one, this sort of marketing is effective.
Conversational marketing has become more accessible because of chatbots in particular. Despite the fact that the two solutions are usually linked, chatbots are only one aspect of conversational marketing.
Any type of two-way contact, such as phone and email, can be used in a conversational marketing strategy. Despite the fact that messaging is now the most popular method of contacting and reaching out to clients. People enjoy communicating and demand prompt responses, which is why messaging apps such as WhatsApp have become so popular.
The foundation of conversational marketing is discovering and understanding your clients’ preferred channels, then adapting your tone of voice to fit — chatbot and live chat conversations are often informal and resemble a casual conversation.
SEO will continue to be important as part of a digital marketing plan in 2021, but additional variables such as page experience (page speed, UX), and understanding user intent will be required to rank higher on Google.
It’s vital for your users to be able to explore your website without difficulties when it comes to page experience (such as very slow loading times).
You’ll need to answer these questions on your website if you want to prioritize SEO as part of your digital marketing strategy.
- Are your call-to-actions (CTAs) positioned correctly?
- Is the task at hand on your site being completed by your visitors?
- Are clients viewing several related pages on the website to help them go through the sales funnel?
Check to see if you’ve discovered and optimized for user intent as part of your SEO plan. Consider whether the person who lands on your page is seeking for information, navigation, or a transaction. Optimizing for user intent will be the key to not only increasing engagement but also producing conversions on your website.
Virtual reality (VR) is a word that refers to the creation of simulated scenarios using computer technology. Wearing a head-mounted display allows you to interact with a 3D world that isn’t real. The device creates a 3D virtual world that is immersive and appears to be genuine by receiving inputs from the computer. Virtual reality is a useful tool for learning and entertainment because of its ability to interest people. It can assist users in achieving a wide range of talents and abilities when applied correctly.
YouTube VR is a unique piece of software created just for virtual reality. YouTube is a name you’ve probably heard of. You may watch any video in virtual reality with YouTube VR. This app, like the YouTube app, allows you to subscribe to channels, build playlists, and view history.
While searching, you can also watch a video and switch between speech and keyboard inputs. The software also has a ‘theatre mode,’ which simulates a big-screen experience. This app is free for both iOS and Android users.
When laptops were first introduced, they were supposed to be portable. They are now regarded as bulky in comparison to their mobile counterparts. As a result, we primarily access the internet through our mobile devices. They’re smaller and lighter, and they fit inside your pockets. Search engines, particularly Google, have taken this into account. Google has also determined that we prefer the usability of apps to that of some static or dynamic websites.
Mobile and app-like usability is all the rage these days when it comes to making your brand not just visible but also engaging. As a result, the ranking system has been changed to reflect these changes. You’d better adjust if you don’t want to get buried by your competitors. Both of these ideas are important to remember as you move forward, especially since SEO is such an important tool in today’s digital marketing arsenal.
Progressive web apps, or PWAs, are the latest craze. PWAs are browser-based, app-like web pages that function like an app. They have the appearance of a standalone software and can be installed on occasion. There are a few examples of PWAs that are available. Sites that fit the bill include Twitter, Airbnb, Yummly, Facebook, Hulu, and Netflix. Three factors distinguish these PWAs:
Reliable- Even when the network is slow, it loads swiftly and does not stutter.
Fast- Smooth animations help you to respond to user actions rapidly.
Engaging –offers a complete immersion experience and seems to be a native app on the smartphone.
Chatbots will continue to play an important part in digital marketing in 2021. This AI-powered tool allows you to engage with your customers or website visitors at any time of day or night using real-time messaging.
Chatbots will handle 85 percent of customer assistance by 2020, according to studies. Chatbots’ main features include 24-hour service (63 percent), quick response times (54 percent), and straightforward question answers (65 percent ).
Customers like chatbots because they are available around the clock, respond quickly, remember your whole purchasing history, and never lose patience. These virtual assistants provide excellent customer service by anticipating client needs and automating routine chores, freeing you up to focus on more important tasks.
Chatbot technology is already being used by a number of organizations, including Lyft, a ride-sharing service. You can order a Lyft ride by voice (Amazon Echo), by chat (Facebook Messenger and Slack), or by using the company’s chatbot, which will inform you where your driver is right now:
Passengers can use the app to choose their mode of transportation, submit a request, track the car’s location, provide an expected arrival time to friends, and pay for it. Companies that have successfully utilized chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal, and Pizza Hut.
Throughout history, artificial intelligence has been gradually absorbed by a wide range of businesses and marketing operations. Artificial intelligence can help businesses boost their marketing capabilities. We can help you with everything from evaluating the effectiveness of marketing initiatives to analyzing consumer data and tracking leads and sales. AI can also help with market forecasting and the automation of complicated tasks. Despite its current dominance, artificial intelligence’s effect in marketing is expected to grow by 53 percent by 2021.
Programmatic advertising is the use of artificial intelligence (AI) to automate ad buying in order to target more particular audiences. Real-time bidding, for example, is a type of programmatic ad buying. Because automation is significantly more effective and efficient, conversion rates are higher and client acquisition expenses are lower.
Real-time bidding is a sort of programmatic ad buying that enables better and faster targeting by allowing advertising to be bought and sold on a case-by-case basis, guaranteeing that your ad is only seen by people who suit your target demographic.
Every year, programmatic advertising gains in popularity, and it is predicted to account for the vast majority of display advertising in the next few years.
The start of a programmatic advertising campaign by ‘The Economist,’ a digital and print journal, to persuade curious people to test the publication, is one of the clearest examples of this. The same campaign generated 6,50,000 new leads, yielding a return on investment of 10:1. (ROI). The brand awareness of The Economist improved by 65 percent.
Artificial Intelligence and Analytics Highlights
- Marketers are now adopting AI and analytics into their digital marketing operations, including content creation, data analysis, and trend spotting, among other things. As data-driven insights become more crucial, this digital marketing trend isn’t going away anytime soon or in the near future.
- AI and analytics are used by search engines and digital marketplaces like Amazon to learn about customer preferences and increase efficiency and profitability. Following these trends will help you better create your digital marketing strategy.
- Artificial intelligence (AI) can help you automate business processes, such as marketing automation. You may also automate report generation, which is important for generating actionable insights.
In recent years, influencer marketing has grown in popularity. In the hopes of becoming viral and acquiring new customers, all businesses, large and small, are jumping on board this marketing trend. Furthermore, by 2021, influencer marketing is predicted to grow to a $13.8 million business. In 2021, 75 percent of companies are expected to commit a percentage of their marketing budget to this strategy, according to projections. The following figures illustrate why influencer marketing has been so popular in recent years:
- Only 1% of millennials believe in advertisements. However, 33% of them rely on blog reviews to make their purchases.
- Around 40% of consumers stated they purchased a product after seeing it advertised by an influencer on YouTube, Instagram, or Twitter.
- Influencer marketing, according to a Tomoson study, generates a $6.50 return on investment for every dollar spent.
Because the digital marketing landscape is constantly changing, it’s important to be aware of some of the emerging trends before developing your digital marketing strategy for 2022. Begin by including the aforementioned trends in your digital marketing plan.