Automotive Dealers Recognize Digital Air Strike as Leader in Six Consumer Technology Categories, Including Digital Marketing, Lead Response, Video Messaging, and Social and Reputation Management | by Digital Air Strike | Oct, 2021

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Digital Air Strike

Digital Air Strike, the leading consumer engagement technology company, is excited to announce it was recognized again for its Digital Marketing, Reputation Management, and Social Media Management technology and services, and picked up top honors in four new CX technology categories in the 2021 Dealers’ Choice Awards from Bobit Media. The awards are even more meaningful because auto dealers choose the winners. The record six awards across multiple touchpoints in the automotive customer journey show the evolving reach of the DAS suite of CX technologies.

For the 17th year, thousands of dealers voted for their favorite vendors, suppliers, and finance partners in the 41-category online Dealers’ Choice Awards survey. Digital Air Strike won two Diamond awards for Digital Marketing and Reputation Management. The company also won four Platinum awards for New Vehicle Leads, Mobile Media, Social Media Management, and Video Messaging. Digital Air Strike was among the top dealer partners who won the most Dealers’ Choice Awards this year.

“We are honored that so many dealers selected us for a record number of Dealers’ Choice Awards. It’s especially gratifying to be recognized as the top company providing multiple technology solutions to dealers, helping them with the evolving customer journey throughout the pandemic and inventory challenges,” said Alexi Venneri, co-founder and CEO, Digital Air Strike. “We are incredibly thankful to have over 7,000 clients and excited that they have recognized us as having the best CX technology that attracts, converts, and retains more customers, which is even more important during these uniquely challenging times. Three dealers and I started the company during the Great Recession. We have continued to find ways to innovate and partner with our dealer clients to bring to market the right solutions and services to improve the customer and dealer experience.”

Earlier this year, Digital Air Strike launched Response Logix 5.0, the company’s patented lead response technology that uses A.I. to build prospect-specific websites in real-time and paired with CRM integration to respond to every lead more effectively. To further help with new vehicle leads, Digital Air Strike’s BestRide.com provides dealers with a virtual showroom on the innovative vehicle marketplace. The website empowers consumers to search for millions of new and used cars online from dealers across the U.S. Digital Air Strike acquired BestRide.com in February to expand its seamless online car-buying experience.

Digital Air Strike also provides advertising technology to help acquire new vehicle leads, including creating and launching Amazon streaming ads for dealers. Using Amazon’s first-party data, world-class audience insights, and the dealer’s CRM data, Digital Air Strike streams the video ads to a highly targeted audience watching live sports and top T.V. shows.

“We see strong results from the streaming ads since only people interested see the ads. It’s super quantifiable,” said John Doolin, marketing director, Bettenhausen Automotive. “Digital Air Strike keeps our dealership top of mind and keeps us abreast of anything new. We can be ahead of the curve, enabling us to be faster to market with new technology and programs.”

Digital Air Strike’s video lead engagement and customized video messaging give dealers an easy-to-use technology that records, sends and tracks videos. The company’s mobile media solutions provide dealers with an easy way to respond to customers and see incoming leads from their mobile devices. Digital Air Strike’s consumer text message marketing delivers important updates and offers to consumers by text message using Response Path Power Text.

“Digital Air Strike is always innovating and coming to us as a partner with new ways to solve today’s challenges,” said Josh Leader, internet sales director, Sands Chevrolet. “Recently, I shared with them some ideas for how we are trying to solve the lack of inventory through our new buying center. Within a few weeks, they came up with multiple iterations on their current technologies to help me get awareness for our buying center and engage with people who send in inquiries about selling us their vehicle. The Digital Air Strike team is truly a partner with us, and they do whatever it takes to solve not just the consumer experience but also the dealer experience.”

Since its inception in 2010, Digital Air Strike has provided social media management for auto dealerships to help them connect with consumers online. Over the years, the company has innovated many other tech solutions, including combining award-winning survey and review technology with online reputation management to help dealers look better online and conquer their competition.

Readers of Auto Dealer Today, F&I and Showroom, and Agent Entrepreneur manually entered their favorite company’s name in at least five categories for the Dealers’ Choice Awards. Readers then scored businesses on quality, value, customer service, and whether they would recommend the provider to another dealer.

Digital Air Strike has booth #709 at this week’s Digital Dealer Conference in Las Vegas. Jason Barrie, Chief Strategy Officer of Digital Air Strike, has his “Day Trading: 5 Marketing Strategies to Enhance Your Trade-in Process” session available on demand.

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