BEST ELECTRONIC MAIL AUTORESPONDERS 2021 [BENEFITS AND DISADVANTAGES]
Email autoresponders save marketers time and effort by automating time-consuming but necessary aspects of email marketing. A good autoresponder will also assist you in fine-tuning your campaign to ensure that the right message reaches the right prospect at the right time.
But there is one issue: there are far too many email autoresponders available. So, how do you choose the best autoresponder service for your company?
The Table of Contents
WHY SHOULD YOU COMPARE EMAIL AUTOMATION SERVICES?
Email autoresponders differ in terms of features, pricing, and viability.
Some tools provide the most basic email automation features at the lowest possible cost. However, they frequently lack the functionality that you require.
Others will provide features you didn’t even know you needed–or wanted–but expect to pay a significant premium.
By comparing different autoresponders, you can find the one that offers the features you require at the best price. However, you must first determine exactly what you want.
If your company is still in its early stages, for example, paying for an email autoresponder with a lot of advanced features may not be a good idea. You’re unlikely to use those features anyway.
A versatile email autoresponder is your best bet. One that can handle your current limited needs while allowing for future growth through paid plans that are affordable for your needs.
When it comes to choosing an autoresponder, a well-established company should not skimp. Remember, the money is in the list, so you want a tool that will produce the best results. You require advanced automation features, which are only available with the best autoresponder service.
1. GETRESPONSE–BEST ALL-AROUND AUTORESPONDER
GetResponse has every feature you could want in your ideal email autoresponder. From email analytics to list management and lead nurturing templates…
And that is only the tip of the iceberg.
Our marketing automation software includes a plethora of email templates. That means you don’t have to be a marketing expert to craft the perfect email. Simply select a template from the list and customize it to your liking.
The process is even simpler if you want to create your own templates from scratch. The drag-and-drop email creator allows you to express your creativity and create a large library of email templates in just a few clicks.
GetResponse also assists you in overcoming common problems. For example, poor open and click-through rates have been linked to a lack of email segmentation and personalization. Another factor is sending emails at inopportune times.
These issues are addressed by the GetResponse email autoresponder software’s timing tool and custom segmentation capability. Furthermore, it enables you to use various types of content for enhanced personalization.
GetResponse is also notable for its adaptability. The all-in-one platform offers a wide range of capabilities to help you streamline your entire marketing campaign.
You will, for example, have access to the extremely user-friendly website builder. The artificial intelligence-powered creator enables you to create custom web pages to meet your specific business requirements.
We also have pre-designed website templates from which to choose.
The drag-and-drop editor makes customizing these templates a breeze. That means you can create the ideal landing pages for your company in a matter of minutes. There is no need for coding knowledge.
When compared to other email marketing platforms, the GetResponse Features list is impressive. Here are some of its additional capabilities:
Blog digests that are automated
Emails used for transactions
Email analytics at its finest
Conversion funnel templates
Web chat in real time
Countless landing pages are available.
Emails are unlimited.
Notifications via web push
Creator of paid advertisements
A 30-day free trial allows you to access and test the majority of these features. The trial does not necessitate the use of a credit card.
In terms of paid plans, there are four to choose from. The basic plan is available for as little as $15 per month. You can also get custom pricing for your specific requirements.
Moosend is another email autoresponder that is well-known for its low prices. Aside from pricing, this tool excels in the areas that matter the most — nurturing leads and getting your emails to convert through a variety of features.
For example, it allows you to segment your audience based on various data points. As a result, they enable you to send relevant emails to each subscriber, resulting in higher open rates and overall engagements.
There is also a drag-and-drop email editor in Moosend. As a result, you can create and customize templates without writing any code.
Furthermore, it supports A/B testing, which will assist you in improving the performance of your website.your emails by testing them For example, you could experiment with different subject lines to see which ones have a higher open rate. You can even test the content of your email, such as videos, images, and so on.
Moosend also has a plethora of landing page templates to choose from. They are spread across various industries, making it relatively easy to find the best fit for your company. You can also use the easy-to-use editor to modify the pre-made automation templates.
Some of the other features found in Moosend are as follows:
Large-scale data analytics
Tracking of websites and users Advanced reporting
All plans include unlimited email.
Personalization capabilities that are advanced
Separate editor for mobile
Tools for generating leads
Moosend also has a pricing system that is adaptable. You can change the prices based on how many subscribers you have. That means you won’t have to pay a fortune for services you won’t use.
Anyone looking for a free email autoresponder should consider this platform. Furthermore, with their Free Forever plan, you will have free access to some useful marketing tools.
Sendinblue is a versatile platform that allows you to execute and manage multiple marketing campaigns from a single location. It provides email marketing, SMS marketing, and chat support. CRM capabilities will also be provided to assist you in strengthening relationships with current and potential customers.
You’ll have dozens of email marketing templates to choose from. You can make as many changes as you want to these templates. You can also use the powerful drag-and-drop editor to create your own email templates from scratch.
It also simplifies email list segmentation. With an unlimited number of contacts and lists, you can segment your audience for a more targeted marketing campaign.
In terms of SMS marketing, Sendiblue allows you to personalize and send bulk SMS messages to any list you want. Furthermore, you are not required to send the messages yourself. You can schedule them and divert your attention to more important and interesting tasks, such as creating your next SMS message.
Sendinblue provides free marketing automation capabilities in order to alleviate the boredom associated with repetitive marketing tasks. Unfortunately, the free autoresponder tools have a limit of 2,000 contacts or less. If you have a larger contact list, you’ll need to upgrade to the paid unlimited automation plans, which start at around $65 per month.
Here are some of the extra features you’ll receive from Sendinblue:
Improved transactional emails
Effective email sign-up forms
A simple landing page builder
Your marketing team’s inbox will be shared.
Customer conversations are now centralized.
Contact information has been centralized.
Facebook ad creator
Sendinblue offers a free plan with unlimited contacts, which is very appealing. It is, however, limited to only 300 emails per day. It also lacks critical features such as A/B testing.
4. CONSTANT CONTACT
Constant Contact is well-known for its automated workflows, advanced reporting capabilities, and list management features. The tool allows marketers to completely customize their automated sequences. While you can use a premade template, creating your own sequences is the only way to gain more control over the process.
You can use segmentation elements like gender, age, and location to ensure your automated emails reach the right audience, with the right messaging, wherever they are, by creating your own automated email sequences. This makes your emails more personalized, which increases engagement.
Another useful feature of this email autoresponder software is the form builder. The builder can be embedded on landing pages to collect useful data. It will inform you of when and where a subscriber joined your mailing list. This should give you a good idea of what the subscriber might be interested in. As a result, you’ll be aware of the best email templates and sequences to use in order to warm the lead and hopefully convert them into loyal paying customers.
You can also use custom forms as a trigger for an automated email sequence. If, for example, the form captures a subscriber from an eCommerce store’s “men category,” it can trigger a series of relevant automated emails.to this demographic
Other features of this email autoresponder include:
Resend emails to non-openers automatically
Email automation for cart abandonment
Email subject line A/B testing
Importing a contact list from Facebook Lead Ads Builder
Constant Contact’s paid plans begin at $20 for poll creators. However, this is the most basic Email plan. It lacks important features like eCommerce segmentation and customizable pop-up forms. You’ll need to upgrade to the Email Plus plan, which starts at $45, to get these and other more useful automation features.
If you’re looking for a Customer Relationship Management (CRM) system, Hubspot is a viable option. This is due to the fact that you will receive the majority of the email autoresponder capabilities as a ‘free’ add-on.
The autoresponder software includes features such as a drag-and-drop editor that allows you to customize email layout, change your calls to action (CTA), add images, and so on.
Personalizing content with Hubspot CRM is also relatively simple. The email marketing tool allows you to fine-tune each email for a hyper-targeted campaign by utilizing various customer data points.
Hubspot also allows for email scheduling and guarantees deliverability.
Other features available on the platform include:
Drag-and-drop landing page builder that is simple to use
Notifications of tracking via email
Hubspot offers the majority of basic email marketing tools for free. However, if you want more features, you must upgrade to a paid plan. If you have a large email list, a monthly subscription is also required. The basic plan starts at $50 per month, which is a bit pricey given that it only allows for 1,000 contacts.
HOW TO SELECT THE PERFECT AUTORESPONDER SYSTEM
Email autoresponders are all designed with the same goal in mind, but their performance varies from tool to tool. Even from our list, it is clear that some autoresponder tools are superior to others.
GetResponse, for example, is the best overall tool when you consider all of the extra marketing features and the low price. Meanwhile, Constant Contact demonstrates that it is worth considering when comparing automation tools.
When deciding on a solution, you must carefully select your autoresponder tool. You don’t want to be stuck with a solution that can’t keep up with your changing requirements.
With that said, let’s take a look at some of the criteria and considerations you’ll want to keep in mind when choosing your new autoresponder.
THE LENGTH OF YOUR EMAIL LIST
The cost of email autoresponders is determined by the number of subscribers on your list and the number of emails sent each month. When selecting a tool, don’t overlook these figures. Also, keep in mind that some campaigns may necessitate sending more than one email to each subscriber.
Make your calculations, then choose a tool and plan that will work with your email list and the campaign you want to run.
You should also consider your email campaigns’ future requirements. Every company’s goal is to expand. If your marketing campaigns are successful, your email list will grow over time. Don’t commit to a tool that may not be able to meet the changing needs of your expanding business.
first ensure that it is a good email autoresponder. Many marketers get caught up in the idea of trying to find everything in a single tool. They then lose sight of the reason they are looking for an autoresponder solution in the first place.
So, what kind of automation features should you look for in this case? As for the basics, make sure it automates tasks like customer welcome and onboarding, abandoned cart emails, follow-ups, reminders, and so on.
However, the fundamentals of automation are insufficient. You will also require advanced automation capabilities.
Of course, the advanced features should be pertinent to your industry and the objectives you have for your company. Look for A/B testing, behavioral triggers, advanced automated workflows, signup forms, and a visual automation builder.
CAPABILITIES FOR SEGMENTATION
Segmentation is a key component of an effective email marketing strategy.
You will never be able to deliver the right message to the right audience if you do not have it. As a result, your email conversion will be abysmal.
Email segmentation enables you to reach out to leads on a more personal level. It takes the guesswork out of delivering relevant content to your audience.
As a result, the marketing automation platform you select must be compatible with your list segmentation strategy.
EMAIL PERSONALIZATION POWERS
Personalized emails outperform non-personalized emails in terms of conversion. It is a well-known fact. Unfortunately, most marketers stop at personalized subject lines and greetings.
These are fundamentals. And, yes, they will increase your open rates and may cause more people to read your email. However, if the main content is not personalized, your click-through rate will most likely be low.
This is significant because you want clicks.
Look for a straightforward autoresponder that allows you to go beyond personalized subject lines and greetings. You require a tool that can personalize the content based on your segmentation strategy, behavioral triggers, and so on.
EDITOR OF VISUAL EMAIL
The most effective autoresponder software includes powerful email editor functions. A visual editor allows you to choose from premade templates or create your own emails from scratch. Furthermore, it ensures that the process of customizing and building templates is smooth. Drag-and-drop functions allow for this.
A visual email editor can also help to speed up the email creation process. The visual elements make it extremely simple to determine how good your templates look. You can quickly assess the effectiveness of your images, call to action buttons, and so on. The ideal tool will also allow you to preview the email to see how it will appear on desktops and mobile devices.
For example, GetResponse allows you to personalize email content based on the user’s geographic location, interests, language, and so on. All of this makes hyper-targeting your audience a breeze.
COMPATIBILITY WITH YOUR BUSINESS MODEL
The best autoresponder may also differ depending on the industry in which you work.
It is self-evident that the email marketing requirements of an eCommerce business differ from those of the blogging industry. For example, an eCommerce business owner must deal with abandoned carts, whereas a blogger does not.
As a result, when selecting autoresponder software, you should always keep your industry in mind. As in the previous example, the eCommerce business owner will need to select a tool that sends automated cart abandonment emails. However, that is not a priority for a blogger.
WHICH AUTORESPONDER IS BEST FOR YOU?
If you’ve been paying attention, you already know our response.