How Much Do You Know About Marketing? | by SUJEET THAKUR | Oct, 2021

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SUJEET THAKUR

How Much Do You Know About Marketing?

In this article, I will talk about the fundamentals of marketing. Why marketing is important. What are the different marketing strategies?

In simple words we can understand that Marketing is a process of creating, communicating, delivering, and exchanging offerings that have value for customers.

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov

The Fundamentals Of Marketing

Marketing is the process of promoting and selling products or services. The marketing process often starts with understanding the needs and wants of customers. It is a way to help businesses grow and thrive by managing their relationships with customers and developing the customer base.

Marketing is also an important part of many non-profit organizations, such as charities, political groups, and volunteer organizations. These organizations use marketing to raise awareness about their issue, build support for it, and make more money.

This section discusses:

The fundamentals of marketing

Role of AI writers in the future of copywriting

Marketing is a series of messages and actions that build awareness, generate interest, and motivate an individual to take the desired action.

Marketing is the process of promoting goods or services by creating desire. As such, it includes anything from advertising to public relations. Marketing can be done via any form of media; television, radio, digital ads on social media, word of mouth, etc.

The fundamentals of marketing are building awareness for the product or service — which may include advertising and publicity — generating interest in the product or service, motivating potential customers to take some desired action (e.g., making a purchase decision).

Digital Marketing Vs Traditional Marketing

Marketing has two categories:-

1. Digital Marketing

2. Traditional Marketing

Digital Marketing is a form of marketing that uses the internet and digital technologies to market products, brands, and services.

Traditional Marketing is a form of marketing that uses face-to-face interaction, direct mail, print ads, or telephone calls.

There are some differences between digital and traditional marketing:

Digital marketing is now the norm in the 21st century. Companies are using different digital marketing channels to promote their products and services.

This section explores how digital marketers are coming up with new ways to promote their services by being more personal and focusing on quality over quantity.

Digital marketing is the use of digital technologies to reach audiences.

Traditional marketing is the use of traditional media, print, or hand-to-hand contact to reach audiences.

Digital marketing has come a long way in the past decade with the rise of social media and apps that have given marketers new avenues for advertising their products and services.

Digital marketing has also taken on many new forms with the rise of smartphones and other portable devices that allow consumers easy access to websites, blogs, videos, etc.

Traditional marketing still has its place too because it allows for face-to-face interactions with consumers which are sometimes more effective than digital advertising campaigns.

CATT Marketing Funnel ( Content-Attention-Trust-Transaction )

What Is CATT Marketing Funnel?

The CATT Marketing Funnel is a marketing funnel for agencies that allows them to take on more clients. It increases efficiency and reduces costs, while at the same time providing better customer service.

The CATT Marketing Funnel is a marketing strategy that provides better customer service by increasing the efficiency of an agency. The goal is to reduce costs while increasing revenue by effectively reaching out to customers before they are lost.

CATT Marketing Funnel is a set of best practices for marketers to follow in order to optimize their online content, increase their conversion rates and generate more leads.

The customer acquisition funnel is a marketing model that focuses on the process of acquiring new customers, which is the first step in the CATT marketing model.

It works on the idea of “funneling” potential customers through a process that attempts to persuade them to choose your company’s product or service over your competitors.

The primary goal of the customer acquisition funnel is to convert visitors into qualified leads which are then converted into sales.

Today, many companies are trying to integrate digital marketing with social media. The goal is to create a unified online strategy that will help the company generate more leads and improve its conversion rates.

An integrated digital marketing strategy is not just about having an online presence. It’s also about using data insights to provide better customer experiences and drive higher ROI (return on investment).

A digital marketing agency can help you create an integrated strategy that integrates your offline marketing efforts with your online ones — this way you can maximize your reach and revenue.

Integrated Digital Marketing

In today’s time companies are doing far too much advertising and marketing for customers’ attention, to pitch the product and to retain them. The same is happening in Digital Marketing world also. You can see pieces of content and Ads all over the internet. The above process flow chart gives us an idea of Integrated Digital Marketing.

Integrated Digital Marketing plays a vital role to make a strong brand value, generating leads, to retain existing customers of any business.

“Integrated marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success in business” Mark Schmukler, CEO of Sagefrog Marketing Group says.

Some of the known digital marketing methods are

1. Content Marketing

2. Social Media Marketing

3. Email Marketing

4. Search Engine Optimization (Organic Traffic)

5. Search Engine Marketing (PPC)

6. Digital Display Marketing

Personal Branding: Mass Trust Blueprint

The Importance of Personal Branding:

Personal branding is a motivational tool to stand out and succeed. We all have unique characteristics and experiences and we are quite different from one another. We need and deserve our own identity. Personal branding comes from seeking to show personal qualities. It stands for the practice of building the personality from the grounds of personal experience. It is a type of management which comprises having your personal best qualities and putting them into practice, all the time.

Personal branding builds your character which entices those around you to accept and appreciate the use of certain personality traits and characteristics

Personal branding gets better as an individual achieves success. Personal branding leads you to your growth as an individual and hopefully to your position as a successful person.

Your Customer:- Your customer comes from the brain which interprets people as a personal identity. You are someone that they recognize by the trait that you are based on experience, knowledge, personas, and achievements.

The customer is your brand: — The customer is your brand. You need to improve your brand whenever possible as you grow in reputation and your customer profile also gets bigger and better.

Your Brand and Performance:- Your personal brand gives knowledge and experience to your performance. Whenever you are on the road to success, you are growing more knowledge and experience. There is nothing that will yield a more positive outcome than having your own name in yours. You are in fact story of success that shows what you can do and how successful you will become.

Conclusion

We should always keep in mind that digital marketing is more about marketing and not digital. So if you want to be successful in digital marketing then focus on marketing and apply it digitally.

This blog is related to a Project/Assignment Under the course Digital Deepak Internship Program. I will welcome your feedback and suggestions regarding the post. https://deepak.me/internapply

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