How to Build a Strong Online Presence | by Ajita Gupta | Oct, 2021

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It sounds a little extreme, but in this day and age, if your work isn’t online, it doesn’t exist. We all have the opportunity to use our voices, to have our say, but so many of us are wasting it. If you want people to know about what you do and the things you care about, you have to share.

Austin Kleon, Author of Show Your Work

If you just focus on getting really good you don’t really need to find an audience for your work; they find you. That’s that. But it’s not enough to be good. In order to be found, you have to be findable. There’s an easy way of putting your work out there and making it discoverable while you’re focused on getting really good at what you do. That’s what this post is all about.

If you want followers, be someone worth following. If you want to be interesting, you have to be interested. Be attentive. Stay curious. Don’t take criticism personally. Be ambitious. Keep yourself busy. Think bigger. Expand your audience.

Networking doesn’t have to be done in person. Browse through member profiles and connect to those coming from different backgrounds, cultures and industries. Do what you can to nurture your relationships with these people. Invite them to collaborate. Ask for referrals!

Since 2016 you can also publish articles on LinkedIn and share them with your connections.

Take advantage of website builders. Amongst the great number of templates you will also find those dedicated to your industry. The most important thing is the appearance, thanks to which you will convey emotions, achieve a professional image and show your love for your craft. Keep your site up-to-date. Build a good domain name and keep it clean. Try Fiverr!

Post slowly, but steadily. Small things, over time, can get big.

Create your GitHub account! You can build mobile apps and curated lists of your favourite learning material! You can design a website. You can write a web application. And share it with the world!

Use Medium articles for inspiration and finally share your own story. Go out of your way to share your knowledge and know-how and level of expertise.

In order for connection to happen, we have to allow ourselves to be seen – really seen.

Brené Brown, American professor

All you have to do is show your work.

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