and I cringed. Some days I wonder how some of these self-proclaimed “experts” stay in business with the bad advice I see.
Quite often, it’s a prospective client, or an entrepreneur in one of the places I hang out and share advice or answer questions from time to time, who wants to know about advice they’ve been given by someone else. And I tell them it’s bad, and why.
But today … SMH … y’all today I saw a post about SEO from one of these “experts” come across my timeline on social media. They shared this bad tip right on their own page, which is going out at least to their 1500 followers or so (and this is just to point out, the number of followers someone has doesn’t mean their information is always solid.)
I follow various topics and hashtags so that I can keep up with industry news, so it’s not uncommon that in additional to the highly reputable sources I follow, someone else will come across my feed that I’ve not yet connected to.
This advice made me want to add a comment and explain exactly why it was bad advice.
I don’t like to be negative online, I really don’t like to call people out, I don’t like to do things that feel like perhaps personally attacking someone. I think too many people do that, it can be super negative, and it’s not the person I want to be. I did, however, send her a private message letting her know that it’s bad advice that can actually get a website penalized. (Even when done privately, people tend to react badly, so I hope she is wise enough to stop and listen).
The bad advice goes something like this:
“How to organically improve your SEO: Create hidden pages. Google loves fresh content and will favor websites with more content. Make hidden pages just for SEO purposes and load them with keywords. The key is to research.”
What Not To Do
I even hesitate adding those words to this blog post and putting them on my website (I was debating adding it as an image instead, which search engines can’t easily read), but then I considered that some people may have seen similar advice and be searching for further information on the topic, and I realized I could help educate my current and future audience with correct information.
So let me break down for you some of the ways this advice is wrong (there’s more, but these highlights should be enough to steer you away from this bad advice).