I chooses Digital Psychology and persuasion mini-degree because for me, persuading is just like forcing them to buy. But when i visited cxl institute website i found that there is technique available to persuade someone which works like a miracle and we don not need to force someone.
Let me tell everyone about cxl. CXL is your shortcut to greatness.
Be the best. It’s the most unfair advantage you can have. The best people are always in demand. They get paid what they want. They can choose what they want to work on. They have the most fun. They get the most respect.
If you want to be the best — you’re ready to show up and do the work — we help you get there.
We get the absolute best practitioners in the world — the top 1% — to teach you their craft. Learn from the best to become one.
Most people are comfortable with what they know, maintaining the status quo, not rocking the boat too much. If you’re not like most people, you’re in the right place. CXL is your tribe.
In first week, I learned psychology foundation like, How can we capture and hold attention? How capable are we of making truly rational decisions? To what extent do first impressions, visuals, and emotions affect our ability to learn information?
In first lesson, I explored the psychological principles that drive human behavior and tried to answer all these question as per my understanding. I learned that people are irrational and cute, they are good and bad too, they are many things which science has not even figured out yet. The aim of the course is not to compete with degree program, but will teach us some of the important concepts that we need to know as marketer.
When i started learning, I got thought like internet and technology is changing very rapidly so our mind will also change then what is the benefit of learning all this. Later in the course i found that , the human brain has been pretty much the same for millions of years. And probably will continue to be.
In this lesson i also learned When to use psychology in CRO.
Persuasion is the tip of the conversion hierarchy pyramid, the fundamentals, need to be taken care of before we move on to applying persuasion techniques. If you will try to use all the techniques at once, they are not going to work well. Use sparingly for full effect, and choose principles that are a good fit for a particular case, don’t force it. If there’s no way to create urgency without faking it (“only 50 copies of this pdf file left!”), just don’t do it. An obvious attempt at manipulation will backfire.
I also learned the 7 principles of persuasion — given by the psychologist Cialdini.
- Social Proof
I learned how design impacts behavior. Dr. BJ Fogg from the Persuasive Technology Lab at Stanford University has done some amazing research on credibility and behavioral design.
His model for driving behavioral changes — called The Fogg Behavior Model.
The Fogg Behavior Model state that, three elements must come together at the same time for a behavior to occur: motivation, ability, and trigger. When a behavior does not occur, at least one of those three elements is missing.
Behavior = motivation x ability x trigger.
First step is understanding the target behavior. It has to be as specific as possible if you want to boost conversions. Second step: understand target behavior type. BJ Fogg describes 15 ways behavior can change. Each of the 15 behaviors types uses different psychology strategies and persuasive techniques. Types of behaviors:
- Dot — It happens just once (e.g. they buy your e-book)
- Span — It happens over a period of time, like for 7 days (e.g. they take part of your 7-day course)
- Path — It happens over and over, from now on. (e.g. they join your social networking site and start hanging out there)
In order to boost conversions, you need to
- help people do what they already want to do,
- tap into the right motivators,
- understand the types of motivation,
- make taking action as easy as possible,
- focus on simplification,
- put hot triggers on the path of motivated people,
- and generally obsess about triggers like your business depended on it.
I also learned about the Neuromarketing.
Our brain is concerned with three things:
- Fight or Flight
We have three brains, the “New Brain” thinks, the “Middle Brain” feels and the “Old Brain” decides. According to neuroscience Old Brain can only be triggered by 6 stimuli: 1. Self-centered, 2. Contrast, 3. Tangible, 4. First and Last, 5. Visual, 6. Emotion.
The the formula which we need to keep in mind:
Selling probability = Pain x Claim x Gain x (Old Brain)3
I also learned about persuasion techniques, like Focusing effect, Context Dependent Memory, Self-generation affect effect etc.
In Cognitive Biases, i learned what Cognitive Biases is and how it affects us. And also learned about different types of biases.
Also learned about Emotional and Rational Decision Making, Decision made by us are not logical they are more emotional but we justify them by giving false fact. Also learned how people see website.
After learning that much i am feeling very good, got lot of knowledge.
These are the things which i learned, Next week i am planning to go through the book of 7 principal of persuasion & Neuromarketing. And also going to explore other lessons.
My one week in a Cxl look like a 1 month in a college, I got too much info and i am very excited to put them into practice and i am very much sure that when i will put all these into practice am gonna learn more.