In this article, I will be walking you through everything you need to know about Promo because I am someone that actually used this video Ads tool for (facebook, youtube, instagram…)and for experience, I will be able to tell you exactly what and what you need to know about the Promo video Ads tool for (facebook, youtube, instagram…) before you get to decide on whether or not you’ll start using it.
So without wasting too much of your time, let’s get into the article below.
FIRST: What Exactly is PROMO
Promo is an online video maker that will skyrocket your business and it helps to Create engaging video ads in minutes on (facebook, youtube, instagram…)
What you can do
Promotional video templates are a proven way to capture your target audience’s attention and draw them into your business. You can easily customize any video template to match your company’s message and unique personality.
Boost your brand’s reach on Facebook with video ad templates that only take minutes to create and make your own. Facebook video ad templates are a proven way to increase engagement and illustrate your company’s offerings and what sets it apart.
Drive awareness and clicks with beautiful video ad templates exclusively created for Instagram. Flawlessly represent your brand’s identity and message with Instagram ad templates that include your logo, curated music, and visually-appealing video clips.
Promote your business effectively with premium video ad templates that grab attention and match YouTube’s video format perfectly. Your audience will be unable to distinguish between your YouTube video ad template and native videos on the platform.
With no prior experience required, you can easily create an engaging video cv template for your company’s LinkedIn page. With LinkedIn video templates, show off your business’s expertise, increase leads and generate awareness.
What is a Promotional Video?
A promotional video is a business video with the intent to promote your products and services to customers and prospects.
A good promo video seeks to bring the conversation to a more personal level without making the sales aspect so overt. Any video you create is in some sense attempting to sell your brand to your target audience. However, that doesn’t mean it’s a blatant sales pitch.
You’ve no doubt seen companies release videos in the past which celebrate an achievement or event, wish viewers a happy holiday, or tell their brand story. These pieces of content are promotional videos. They’re transmitting information from the brand to the audience but without outright asking you to buy something.
If it helps, think of it this way: every video ad is a promotional video. Not every promotional video is a video ad. Diving into digital marketing can be like opening up a digital can of worms. For many, it can be intimidating. You know what, though? It doesn’t have to be. Understanding the role in which videos will play in your strategy can ease some of that intimidation. It helps to get you and your team on the same page. A good jumping-off point is to properly define just what a promotional video is. There are many types of videos you can produce for your business. From product videos and testimonials; to explainer and employee training videos.
But, let’s make sure you understand the proper promotional video definition first!
Types of Promo Videos
When it comes to the kinds of promo videos you can create, you have a world of options.
- Product videos
Product launch videos
… and more. There are quite a few possibilities when it comes to creating, so don’t be afraid to think outside the box and get inspired.
How much does it cost to make a promo video?
Depending on the length and quality, a promo video can cost anywhere between approximately $40-$50,000. This range is quite large, but the high end accounts for sophisticated professional equipment meant for video veterans and full production teams.
That may have been a requirement in the past. However, today you don’t need a fancy video production team that makes you wait weeks while paying thousands of dollars. With an online video maker like Promo.com, your video-making costs will only range from $39-$249. Feel like seeing it for yourself? Use our Video Production Cost Estimator to get a good idea of the potential costs of YOUR videos.
How long should a promotional video be?
Try to keep it under 2-minutes and make sure you’re hitting the important info. The old saying “less is more” should ring true here.
Even large companies and international brands know this to be true. Intel, for example, refuses to release video marketing content over 2-minutes. Neither should you!
That said, promo videos do tend to go a little deeper than your typical video ad so take the opportunity to showcase your brand and really convey valuable information to your audience.
How does a promotional video drives sales?
Whether it’s your YouTube channel, Facebook page, or even your website; a promo video is an ideal introduction to your business and thus at the forefront of all your digital marketing. The fact is, videos can increase conversion rates by 80% simply by putting them on a landing page. That’s how powerful they can be.
Some additional points to note about successful promotional videos include:
Featuring yourself and employees can encourage brand trust, especially when shared on social media
A continuous video series can increase brand loyalty
Video significantly increases the amount of time visitors stay on your page.
Search engines will always prefer companies that use video.
52% of marketers worldwide name video as the content with the best ROI. So putting a promotional video front and center of your digital marketing strategy is the key to increasing sales and winning new customers. Don’t start digital marketing without one.
How to make promotional video clips?
Now that we’ve gone over a promotional video definition and its relation to potential sales, you should understand how simple it is to create one.
Promo.com is a video creation platform that specializes in brilliant video templates that will really take you to the next level when it comes to making a promotional video. With more than 15 million premium video clips, thousands of professionally licensed music tracks, easy Facebook integration, and a lifetime license, this is the type of platform that will change the way you do video marketing.
The Final Word on Promo Videos
Think of your promotional videos as the content which shows the world what your business is all about. Make it engaging and interesting, and people will remember you. The ultimate promotional video truly conveys your values to your audience and lets your brand’s voice and unique style shine through.
Thanks again for reading!
DISCLAIMER: This article is for educational purpose only indvidualy results may vary it is very important for you to know that everything you do and get from this is at your own risk and depends on how much work you are willing to pu in. Some of the links in this article are affiliate links, meaning that some of the purchasing made through the links will give us a commission without any additional cost occuring to you.