To reach out to target audience you need to choose a platform where there are plenty of users. This increases the base of potential customers. By this at a very cost effective way you can reach out to them. Social Media is a place where audiences are engaged in very good number of amount. And they are spending most of their time on the platform.
These social media channels help you attract the right customers with the right information at the right time and help you showcase your product or brand to potential customers at the right times. This makes Social Media Marketing more effective.